The San Diego Group (SDG) is an award-winning firm and leader in public affairs communications and was founded by John Wainio in 1995. SDG offers a full range of communications and integrated strategic services for a diverse client list that executes custom-designed engagement programs and campaigns for corporations, trade associations, government and non-profit clients. Among our comprehensive suite of services, SDG offers advocacy strategy, traditional and social media, digital engagement targeting, local in-district campaigns, grassroots, political consulting, public relations, outreach tools, and government services.

The San Diego Group’s team of professionals can help any organization achieve its goals and objectives. We bring a versatile set of talents and backgrounds along with a willingness to always go the extra mile. In addition, we refuse to adopt cookie-cutter strategies. Our team is constantly thinking about new ways to create and innovate so we can provide the most effective strategy for our clients.

Our Goal: To create and implemented public relations programs that have measurable results and impact on target audiences, attitudes and behavior to ensure our clients success. Bottom-line: WIN!



Public Affairs

We identify and mobilize the appropriate constituencies at the local and district level, transforming them into persuasive communicators.


SDG is a full-service media firm that combines political expertise with the best production quality in the business, capturing imaginations and driving the debate.


We understand that political influence is derived from concerned citizens in local home states and districts of federal and state officials.


Digital and social media is a critical tool in your campaign’s toolbox that we’ll ensure is data-driven and works seamlessly with all other channels to secure victory.

Media Relations

There are few people in national, state, local politics or business that have the rolodex and relationships that we have developed with both national and regional reporters and outlets.

Current & Former Clients